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Copywriting lesson

Published on: May 25, 2022 | Category: Content writing | Author: RoqeebahWrites | Likes: 2| Views: 220

Hausa man spoke to me

I was in a provision store nearest to my house…

To get something for myself…

On getting there, I met a man who was buying something for himself…

He was a Hausa man…

There was a misunderstanding between him and the provision woman.

The provision woman could not speak in Hausa…

To my surprise, the Hausa man turned to me…

And began to speak to me in his language.

I was dumbfounded.

Maybe he thought I could understand his language…

Because I resembled Hausa…

And I have something in common with their women, though…


There is a Copywriting lesson I want to share with you here.

Copywriting lesson:

Do not assume that your prospects understand your offer…

Because assumption kills sales.

And do not use language that your prospect will not understand…

And that doesn't relate with your offer.

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The Mafuluku-Gate Copywriting Strategy

Published on: May 19, 2022 | Category: Content writing | Author: Jadel | Likes: 1| Views: 213

I take it, you must have an interest in copywriting since you found yourself reading this content.


Just for formality, I’ll go ahead to define copywriting for you; it is the process of writing engaging, enlightening, or entertaining content—known as copies—for the sole purpose of inciting, influencing, or motivating the readers to carry out a desired action.


Now that you know what copywriting is, I will share with you a powerful copywriting secret.


It’s called the Mafuluku-gate strategy—yeah, I coined it. But you’ll get the point n a bit…


Before I get into this effective writing/selling strategy, I’ll share a story with you.



In January 2002, there was a bomb explosion in Ikeja army cantonment—Maybe you know the story, but wait, I am here to talk about Bunmi.


You see, on that unfortunate day, Bunmi, a secondary school student in Oshodi, was heading home after school had closed for the day.


Her small-sized home—in Mafuluku street—was just 5 streets away from her school premises. Just after getting past the first street, there was a heavy BANG!


The bomb had exploded…


Before she could spell R-U-N, there was already a large sea of desperate middle-aged men and women running towards her. There was no time to think; the whole atmosphere was scary and deadly; everyone was running, she had to run too.


She ran as fast as her thin teenage legs could carry her, but the Mafuluku gate was a needle eye for the ruthless crowd that wanted to squeeze themselves through it


Bunmi got 3 feet to the gate before the stampede crushed her.


 All sense of humanity was lost, the people cared less about the dead teenage girl, and were only bothered about squeezing themselves through the tiny gate so as not to be caught by the (imaginary) bomb blast.




So how does this sad story relate to you as a copywriter?


There is a way to trigger and use this selfish nature of humans to your advantage.


To do this you have to use the principle of scarcity.


As long as your offer is good, tasty and mouthwatering, when it’s scarce, you will create the Mafuluku-gate scenario: your prospects will try so hard to get your offer without properly considering costs/consequences.




Because they are now driven by emotions, not logic.


Here are some effective scarcity lines:


1. “first come, first served”,

2.  “one day sale”,

3. “limited time offer”



Before you leave, I’m curious to know, “have you passed through any similar experience like the one in the story, or do you know anyone who has? I’d love to hear your story in the comment section”



Credits: Written by Adewale Joel (Coach Jadel), CEO. Cravinkminds


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How to overcome writer's block

Published on: May 19, 2022 | Category: Content writing | Author: RoqeebahWrites | Likes: 2| Views: 205

What you should do to overcome writer's block.

Writer's block is when a writer feels he is no more creative.

Or When a writer get stuck to put a pen on paper

Writer's block is what every writer experiences…

Either you are a content writer, creative writer or copywriter.

Writer's block should not stop any writer from writing.

And writer's block is a key to originality.

Here are things you should do to overcome writer's block

  • Find a clean workspace with no distractions

A workspace can be your room, office and so on.

Finding a consistent place that will not divert your attention…

Because writing is all about listening to your mind and writing what popped up to your mind.

  • Give yourself lots of freedom

Writing should not be a bondage or frustration to you

Give yourself much freedom to express your mind at the right time

  • Figure out your most creative time in a day

Whenever you are having writer's block…

Figure out when you are inspired and creative daily to keep you flowing from writing.

  • Set real deadlines for your write-up

 Setting real deadlines for yourself will help you avoid multitasking and incomplete drafts.

Even if it's just a week, you can write two pages of write up.

Be consistent and persistent until you complete the write-up project

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𝐅𝐢𝐯𝐞 𝐒𝐭𝐞𝐩𝐬 𝐌𝐚𝐧𝐚𝐠𝐞𝐫𝐬/𝐂𝐄𝐎𝐬 𝐂𝐚𝐧 𝐁𝐫𝐢𝐧𝐠 𝐎𝐮𝐭 𝐓𝐡𝐞 𝐁𝐞𝐬𝐭 𝐅𝐫𝐨𝐦 𝐓𝐡𝐞𝐢𝐫 𝐖𝐨𝐫𝐤𝐞𝐫𝐬

Published on: May 17, 2022 | Category: Content writing | Author: Francis Elias | Likes: 1| Views: 174

There is always this period when workers demand one thing or the other from their management, especially if as a manager you have not done your homework before then.

It is even surprising to me finding out in this age (era) that there are so many managers/CEOs who still face unnecessary issues with their workers. 

We have grown to pass such a stage. Even our government seems ahead in this case.

However, let me show you a few steps that can help you avoid workers' complaints...

1. 𝗚𝗶𝘃𝗲 𝗣𝗿𝗼𝗽𝗲𝗿 𝗢𝗿𝗶𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻

Most companies today, irrespective of their size fail in giving proper orientation to new employees. That's wrong. Give them a proper orientation. both general orientation and departmental orientation. That's where workers find their first motivation to work for you.

2. 𝗔𝗽𝗽𝗹𝘆 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲 𝗖𝗼𝗻𝗴𝗿𝘂𝗲𝗻𝗰𝗲

This is you should unify their objectives with the company's objectives, to make them see that when they actualize the company's objectives, their objectives are met at the same time as well.

3. 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗦𝗲𝗺𝗶𝗻𝗮𝗿

The major reason workers agitate for salary increment is due to having no money before the month end. And this is caused by injudicious spending. Hence, from time to time, train your staff, especially junior staff on financial management. This will save you a lot.

4. 𝗧𝗿𝗮𝗶𝗻 𝗮𝗻𝗱 𝗥𝗲𝘁𝗿𝗮𝗶𝗻

This is known everywhere, but still, some companies fail in doing this. It should not be once in the entire working life of a worker, but at least, once or twice in a year. This is very important. And,

5. 𝗕𝗲 𝗔 𝗙𝗿𝗶𝗲𝗻𝗱

This doesn't mean you should be loose to your workers, but don't create too much fear in them, else, they end up doing eye-service work for you. But when you are a bit friendly, they will do their jobs even in your absence and/or without supervision. 

Workers need a concerned boss. a boss that understands them and can bring out the best in them, with a little friendship.

I hope you find this helpful.

I am your Business Educator. You're free to DM, let's make your business stand out.

© Francis Elias

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Copywriting lesson

Published on: May 17, 2022 | Category: Content writing | Author: RoqeebahWrites | Likes: 1| Views: 208

It was Sunday morning by 4:00am…

I woke my younger brother…

And point to the wall clock.

He slowly removed the blanket on him…

And picked up his toothbrush from his sponge case…

With this very little short story I wrote above…

There is a copywriting lesson I want to share with you…


What is the Copywriting lesson here?

Pointing the wall clock to my brother is transitioning to Copywriting as:

Show your prospect what you want them to do…

And where they can do it…

For example, hit the link below and Get the FREE e-book Now!

That is, your call to action (CTA) must be simple, clear, single, and direct.

And also your call to action CTA should be urgent…

For example, Hit the link below and Get the FREE e-book Now

Now, the example above shows that I want them to click the link on time.

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